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Hello! I'm Alex

 

A highly diligent and outward-looking business strategist with more than 10 years of Sales & Marketing experience and a successful track record in developing business through multiple platforms

Alex Tan

BUSINESS CONSULTANT

 

Phone:

(65) 9690 1909

Email:

changcai.chen@gmail.com 

EXPERIENCE
 
2012-2020

Business Development . Sales . Marketing

KAIMAY TRADING PTE LTD

  • Core Skill set: Analytical, Decision-making, Collaboration, Negotiation, Management, Brand Management, Sales & Marketing, Business Development

  • Managed and held accountable for P&L for the business unit in Singapore

  • Built strategic marketing data analysis to highlight market insights for decision making

  • Spearheaded and successfully developed pH Balancer Ocean Alkaline Ion Water

  • Managed and orchestrated the end to end of the new product development process

  • Initiated business model for pH Balancer to contribute an annual turnover of six figure

  • Successfully improved the business net performance over by one fold in three years

LUXASIA PTE LTD

  • Core Skill set: Problem-Solving, Interpersonal, Marketing Management, Brand Development

  • Managed and held accountable for P&L and budgets for 8 specialties brands

  • Grew Aveda business in both haircare category and skincare category

  • Expanded business from one account to five accounts in 10 months

  • Spearheaded the first Aveda walk for water (5000 participants) together with Public Utilities Board of Singapore and Singapore Environment Council to celebrate Singapore World Water Day

2010-2012

Branding . Marketing

2009-2010

Marketing

L'OREAL SINGAPORE PTE LTD

  • Spearheaded and managed corporate sales event

  • Supported sales, public relations, trade marketing, merchandizing for Vichy, La Roche-Posay and Skinceuticals

  • Facilitated growth in online marketing and Customer Relationship Management for the brands mentioned above

  • Researched and analyzed market trends of customers’ purchase behaviors

 
EDUCATION
2013-2016

MASTERS OF BUSINESS ADMINISTRATION (Merit)

UNIVERSITY OF MANCHESTER

2006-2010

BSc IN INFORMATION SYSTEMS

SINGAPORE MANAGEMENT UNIVERSITY

2006-2003

DIP IN ENGINEERING INFORMATICS (Merit)

NANYANG POLYTECHNIC

2000-2004

DIP IN SALES & MARKETING

MARKETING INSTITUTION OF SINGAPORE

BRANDS
 

Brands that I have personally managed and worked with

 
SKILLS

Microsoft Office - Advanced

ERP Systems - Advanced

Database Software - Proficient

Programming - Proficient

English & Mandarin - Proficient

Teochew & Hokkien - Proficient

 
EXPERTISE
 
Highly driven business strategist who offers expertise in developing successful growth strategies, while conducting business through multiple business platforms. An accomplished campaign leader and initiator of collaborative ventures, with excellent organizational skills gained through working in the product marketing field for more than 10 years. Effectively manages P&L on multimillion-dollar, multi-product lines of business.
  • Brand management and development

  • Profit and loss management

  • Forecasting and budgeting experience

  • Trend and data analysis

  • Cross-functional team management

  • Consumer and market oriented

  • Team leading experience

  • Digital commerce and marketing experience

CONTACT ME

Alex Tan

BUSINESS CONSULTANT

Phone:

(65) 9690 1909

 

Email:

changcai.chen@gmail.com 

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