EXPERIENCE
2012-2020
Business Development . Sales . Marketing
KAIMAY TRADING PTE LTD
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Core Skill set: Analytical, Decision-making, Collaboration, Negotiation, Management, Brand Management, Sales & Marketing, Business Development
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Managed and held accountable for P&L for the business unit in Singapore
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Built strategic marketing data analysis to highlight market insights for decision making
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Spearheaded and successfully developed pH Balancer Ocean Alkaline Ion Water
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Managed and orchestrated the end to end of the new product development process
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Initiated business model for pH Balancer to contribute an annual turnover of six figure
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Successfully improved the business net performance over by one fold in three years
LUXASIA PTE LTD
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Core Skill set: Problem-Solving, Interpersonal, Marketing Management, Brand Development
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Managed and held accountable for P&L and budgets for 8 specialties brands
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Grew Aveda business in both haircare category and skincare category
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Expanded business from one account to five accounts in 10 months
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Spearheaded the first Aveda walk for water (5000 participants) together with Public Utilities Board of Singapore and Singapore Environment Council to celebrate Singapore World Water Day
2010-2012
Branding . Marketing
2009-2010
Marketing
L'OREAL SINGAPORE PTE LTD
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Spearheaded and managed corporate sales event
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Supported sales, public relations, trade marketing, merchandizing for Vichy, La Roche-Posay and Skinceuticals
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Facilitated growth in online marketing and Customer Relationship Management for the brands mentioned above
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Researched and analyzed market trends of customers’ purchase behaviors
EDUCATION
2013-2016
MASTERS OF BUSINESS ADMINISTRATION (Merit)
UNIVERSITY OF MANCHESTER
2006-2010
BSc IN INFORMATION SYSTEMS
SINGAPORE MANAGEMENT UNIVERSITY
2006-2003
DIP IN ENGINEERING INFORMATICS (Merit)
NANYANG POLYTECHNIC
2000-2004
DIP IN SALES & MARKETING
MARKETING INSTITUTION OF SINGAPORE
BRANDS
Brands that I have personally managed and worked with
SKILLS
Microsoft Office - Advanced
ERP Systems - Advanced
Database Software - Proficient
Programming - Proficient
English & Mandarin - Proficient
Teochew & Hokkien - Proficient
EXPERTISE
Highly driven business strategist who offers expertise in developing successful growth strategies, while conducting business through multiple business platforms. An accomplished campaign leader and initiator of collaborative ventures, with excellent organizational skills gained through working in the product marketing field for more than 10 years. Effectively manages P&L on multimillion-dollar, multi-product lines of business.
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Brand management and development
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Profit and loss management
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Forecasting and budgeting experience
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Trend and data analysis
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Cross-functional team management
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Consumer and market oriented
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Team leading experience
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Digital commerce and marketing experience